There are often much misconception and hype with regards to Creativity. Creative work is not just about coming up with pretty pictures. Fact is, it is more multi-faceted than that. It is like having feelers to probe into existing conditions, situations and through an iterative process, drawing ideas and translating them into something tangible and feasible. At the end of the day, Creativity really is about the phenomenon whereby something new (that has some kind of positive value) is being produced .
More often than not, people tend to associate a Designer’s creative role to that of beautifying an object or artifact. However, the creative role really goes beyond that and at times moving into the realm of innovation. In such a case, Creativity is no longer just appearance-based, but have adopted innovation with functional and/or pyschological attributes.
Creative work requires a right balance of keen observation and intuitive assimilation of what is being observed. These qualities are essential for the translation of mental concepts into something more tangible. In any form of creative work, the ideation and concept development phase are important part of the process. This is regardless of nature of creative industry. The concept development element is significant to both digital media work as well as product design industry.
Very often the process is not as linear as one wants it to be. Often it can be an iterative revisiting and refining. Very unlikely will good ideas and/or solutions come straight from modelling off the computer. Designers can have ‘Eureka’ moments, but they are just preludes to further developments and refinements.
There is great value in the sketching process. It is very hard to replace the fluidity of sketching. Sketching is simply one of the mode that most rapidly enable ideas to be put into something visually tangible. Increasingly digital sketching with graphic tablets and tablet PC are replacing manual sketching. This can made life a bit easier by saving on physical commodity such as paper and ink, but the process is not less vigorous.
As much as one wants to draw brilliant solutions instantaneously out of thin air, reality is proving that such occurrences are rare. At the end of the day, creative work is still lots of hard work.