An example was the A0-sized illustration of a Jet fighter in flight shown on the left. It was created by me using airbrushing. I was especially fond of airbrushing. To me, it was one of the more feasible means of creating renderings in a realistic manner. I especially like its ability to produce smooth graduations. Airbrushing remained a personal favorite for many years before the transition to digital methods of producing realistic representations of physicality. As a design student, I also worked with marker renderings. But somehow, marker was merely a tool for me to get things done fast. This technique did not give me the satisfaction that airbrushing did. Markers are more functional than expressive, to me.

My first taste of 3D digital creation was during my final year as a Product/industrial design student. I wanted a tool that could help me present my ideas and concepts with the necessary ‘Wow’ factor. I picked up Imagine 3D for DOS. The images below were created in Imagine 3D and were part of the Final Year Design project.

Imagine 3D for DOS opened a door for me. It allowed me to explore the fundamental concepts of 3D digital modelling and animation. The student portfolio also got me into the initial 3D and design related jobs. From then onwards, I got more exposures to other 3D tools, mainly in the areas of CAID or Computer Aided Industrial Design. As an Industrial Designer, I have to use CAID tools such as Rhino, Studiotools and Pro-engineer on the job.

In a nutshell, this is how it all started.

Name: Sim Pern Chong

Country of residence: Singapore

Mobile Phone: 97101546

Education

Qualifications, Institute, Duration

GCE ‘A’ level, Anderson Junior College (Singapore), 1988 – 1989

Diploma in Product Design, Temasek Polytechnic (Singapore), 1992 – 1995

Bachelor of Built Environment (major. Industrial Design) with Distinction, Queensland University of Technology (Australia), 1999- 2000

Working Experience

Position held, Organisation, Duration

Product /graphics Designer, Multi-Science Pte Ltd, Aug 1995- Dec 1995

Product Designer, Pepperl + Fuchs (Mfg) Pte Ltd, Jan 1996 – June 1997

Industrial Designer, Productivity and Standards Board (Singapore), currently known as Xentiq, July 1997 – May 2000

Industrial Designer, Patria Design Center (Innovation Center, Nanyang Technological University), May 2000- Jul 2000

Lecturer, Temasek Design School, Temasek Polytechnic, Jul 2000-Mar 2008. More info here…

Awards/ Membership

Member, Golden Key National Honour Society (Australia)

Merit, Comgraph 2001 Asia Pacific, Digital Art competition

Inventor, A Dew Collector

Aluminiq (Wine Rack), featured in Singapore Design Award 2002. More info here…

Other relevant certifications

Teaching in Higher Education Certification (THEC), Temasek Polytechnic

Authorised Rhinoceros 3D Trainer

Alias Studio Design Level 3

Pro/ Engineer – Pro/Basic
Pro/Engineer – Pro/ Surface
Pro/Designer (CDRS)
Edward De Bono Six Thinking hat
Macromedia Dreamweaver MX

Design projects previously engaged include the followings:

1. Product/ industrial Design Consumer products

2. Innovation-based concepts

Clients include:
Creative Technology, Philips, MK electric, Como, Champs, GE Fitch, Singapore Armed Forces

3. 3D Digital Content Creation. Conceptualisation and creation of digital contents for interactive game-engine type environments.

Specialization

Design Project Management
Computer Aided Industrial Design
Computer Aided Rapid Prototyping
Freehand Drawing and Sketches